A gentle introduction to media encoding
An easy way of looking smart is to repeat what smart people say. Internet made it even easier, post a link to an interesting page written by a guy like Mark Pilgrim and somehow it looks like you have contributed something.
Mark Pilgrim just posted a series of article entitled “A gentle introduction to video encoding”. I think video could be replaced by media, since this series also covers audio, captioning, and all sorts of details.
This trick is especially handy when you haven’t posted anything for almost 2 months. Looking productive without actually producing anything: I am a real blogger now!