Ed Catmull, Pixar: Keep Your Crises Small

Sometime I watch business lectures. Keep Your Crises Small by Edwin Catmull from Pixar is easily one the best I’ve seen. Edwin has many good insights, this one particularly impressed me:

“As far as heading for an audience, we don’t target a group in particular, we don’t go after kids. It’s a bad idea to target films for little kids. [...] It essentially is talking down to them. And if you talk down to them, they don’t like it that much. And for adults, it’s very boring. The truth is, children live in an adult world, and they’re used to hearing things they don't understand.”

So obvious, and yet I’ve completely missed this point for most of my adult life.